By the time he graduated in 2004, Berkowitz signed a lease to open Insomnia's first brick-and-mortar location, near another college campus in Syracuse, New York.
Now, with Krispy Kreme looking to sell Insomnia, Berkowitz says he's "grateful for the journey."
Seth Berkowitz estimates he spent roughly $150 on baking ingredients to start Insomnia Cookies.
"2009 and 2010 [were] some of the hardest years ever at Insomnia Cookies," says Berkowitz, adding: "There wasn't anyone else to do it.
'Insomnia Cookies is a perseverance story'
Persons:
Seth Berkowitz, Krispy, " Berkowitz, Berkowitz, he's, Grubhub, Uber, —, Jared Barnett —, Barnett
Organizations:
CNBC, University of Pennsylvania, Syracuse , New York ., College Park ,
Locations:
Syracuse , New York, Champaign , Illinois, College Park , Maryland, Syracuse, New York, Philadelphia